KINC DELIVERS CHESLEY MCCLAREN'S ART FOR MACY'S SHOE DEPARTMENT

THE COMMUNICATION CHALLENGE

To launch their new women's shoe department Marshall Field's commissioned fashion illustrator Chesley McLaren to design artwork for print ads, in-store displays, and store windows for their flagship State Street location, and turned to Kinc's skilled artists to translate McLaren's work into store-worthy installations.

KINC COMES TO THE RESCUE
Working directly from McLaren's original artwork Kinc teamed with Field's visual display team to create dimensional compositions for the windows, combining backdrops and flat profile elements created by Kinc, mannequins designed by McLaren, and dimensional props (including lots and lots of shoes!).

McLaren also delivered two tableau pieces, which Kinc recreated as large scale murals, installed permanently in Field's renovated 4th floor shoe department.

THE IMPACT
The highly successful campaign was extended to Field's Water Tower and suburban locations, for which Kinc created additional backdrops and scenery tie-ins.   Kinc also received both the First Place and Best of Show International Award from the VMSD Visual Merchandising and Store Display Competition for this project.