MOON OVER MARSHALL'S

KINC MAKES THE MOON RISE OVER THOMAS O’BRIEN’S ‘SUITE HOME CHICAGO’

THE COMMUNICATION CHALLENGE
How do you  make your client's entry stand out in an art project where everyone is given the same objects to work with?

THE DESIGN SOLUTION

For 'Suite Home Chicago' - the follow-up to the wildly successful 'Cows On Parade' project - the Chicago Department of Cultural Affairs Public Arts Program provided entrants with a suite of fiberglass 'furniture' to be decorated and used in a citywide art installation.

Renowned interior designer Thomas O'Brien designed a space-age environment for Marshall Field’s State Street store window, and turned to Kinc to develop and deliver his vision of a surreal, space-age room with spectacular lighting effects over a luminous suite.

Great idea! Now, how do we build it?...

KINC COMES TO THE RESCUE
Working directly with O’Brien, Kinc translated sketches into reality – cutting out sections of the fiberglass models and replacing them with translucent materials, rigged with discreet lighting to glow from within, and treated with high-end custom finishes. A duvet throw with an interior-lit hem was draped across the 'couch' and thousands of tiny glass spheres were hand-applied to the furniture and 'carpet.'

The installation was topped by a luminous 14’ by 10’ full-moon mural, hand-painted by Kinc and based on an antique slide belonging to O'Brien, accented by projections of clock faces which advanced the time as the day progressed, and theatrical lighting which moved across the face of the moon and furniture in a cyclical fashion to evoke the passage of time.

THE IMPACT
Kinc's 'Suite Home Chicago' received both the Award of Merit from the VMSD International Visual Merchandising Competition, and the 2007 Platinum ADEX Award for Design Excellencefor this project. .