THE COMMUNICATION CHALLENGE
How do you transform a major shopping destination into a magical fairyland that appeals to all ages?
For their 2003 flower show, “Flower Fairies” Marshall Field's planned a storewide exhibit of famed 20’s-era illustrator Cicely Mary Barker’s botanically accurate fairy drawings, and turned to Kinc to transform the entore store with window murals, scenic elements, and environmental dressing drawn directly from Barker’s works.
THE DESIGN SOLUTION
This massive project included designs for hand-painted backdrops for the 13 main State Street display windows - each corresponding with the specific color and fairy combinations specified in Barker’s books - with matching window portals to frame the backdrops, large detailed murals for the selling floors and promenade, a huge bird cage containing a mobile of translucent fairies, over 100 antiqued urns decorated with branches and living moss, moss-covered gazebos housing live plants, huge hand-dyed and appliqued mobiles and coronets, and antiqued gazebos perched on top of the sales kiosks to anchor the mobile swags and streamers.
Great idea! Now how do we do it?